Sónar Reykjavik is an experiment in how music can reach those who truly seek it by those performing it and seeing that it´s not always the largest stage and the biggest crowd that matters but also about the unique relationship that forms and the memories for all involved. Trying to follow in the footsteps of the pioneering Sónar Barcelona festival is hard but hosting a Sónar Reykjavik festival which strives to deliver the experience and artists line up Sónar Barcelona would be proud of is something we truly believe is possible